Home About us Editorial board Search Browse articles Submit article Instructions Contacts Login 
Users Online: 885
Home Print this page Email this page

 

ORIGINAL ARTICLE
Year : 2018  |  Volume : 7  |  Issue : 1  |  Page : 114

Assessment of hashtag (#) campaigns aimed at health awareness in social media


Chennai Medical College Hospital and Research Centre, Trichy, Tamil Nadu, India

Correspondence Address:
Dr. D Rock Britto
Department of Community Medicine, Chennai Medical College Hospital and Research Centre, Trichy - 621 105, Tamil Nadu
India
Login to access the Email id

Source of Support: None, Conflict of Interest: None


DOI: 10.4103/jehp.jehp_37_18

Rights and Permissions

INTRODUCTION: The use of social media to disseminate major communications, particularly for campaigns related to days of health importance, is becoming much popular. The use of Twitter, Instagram, and Facebook is gaining an integral place in public life online with hashtag campaigns. OBJECTIVES: The objectives of this study were to assess the characteristics of hashtag campaigns related to health in social media and to compare three different campaigns in three commonly used social media platforms, namely, Twitter, Instagram, and Facebook. METHODOLOGY: This was a cross-sectional study which analyzed contents of three health-related campaigns in Instagram, Facebook, and Twitter. The campaigns were #let's talk (World Health day 2017), Hands up #HIV prevention (World AIDS day 2016), and #No tobacco (World No Tobacco Day 2017). Public posts related to each were searched from three platforms and assessed separately. Source, publicity, credibility, reach outs, and other characteristics were assessed among each campaign and comparison was also done among the three social media. RESULTS: Out of 812 posts, 507 (62.4%) were related to the study. Facebook posts were more related (67.33%), popular (45.05%), and authenticated (28.22%). Among the campaigns, # let's talk was more credible (96.33%) and authenticated (33.94%). Also in that, 57.79% from individual source and 79.82% were awareness related. CONCLUSION: Posts in social media related to hashtag campaigns are more credible, related, and less popular. These factors have to be considered for the campaigns to become an effective tool.


[FULL TEXT] [PDF]*
Print this article     Email this article
 Next article
 Previous article
 Table of Contents

 Similar in PUBMED
   Search Pubmed for
   Search in Google Scholar for
 Related articles
 Citation Manager
 Access Statistics
 Reader Comments
 Email Alert *
 Add to My List *
 * Requires registration (Free)
 

 Article Access Statistics
    Viewed210    
    Printed17    
    Emailed0    
    PDF Downloaded30    
    Comments [Add]    

Recommend this journal